One of the joys of being a photographer and a business strategist is getting to know so many other amazing business owners. As you know, I strongly believe in living with tangible photographs not just non-tactical pixels on my device. I love to create albums and even used to throw scrapbooking parties for friends. We’d share fun tools, stamps, stickers, papers and help one another design our pages.
So, I’m really excited to introduce Jennifer Wilson of Simple Scrapper to you. I connected with Jennifer’s mission to make scrapbooking simple. Just imagine how many more stories and images I can share by using a simple and organized approach. Without further blathering, here’s my Q&A with Ms. Jennifer.
Q: What is Simple Scrapper?
A: Simple Scrapper is a community where I help women enjoy their hobby more using purposeful approaches. Along with the blog and newsletter, I run a membership program and teach classes on my favorite strategies for simple scrapbooking. To me “simple” is more than a style, it’s the combination of things you do to create with joy and ease. For some that looks more minimal and for others it’s delightfully messy.
Q: Why did you start it?
A: I started Simple Scrapper in late 2008 as a blog to document my own journey in scrapbooking, but I knew I wanted it to become a business. Originally I thought that digital scrapbooking was the only path to “simple”, but it didn’t take long to discover that it’s more the approaches you employ to support your craft than it is the actual methods you use to do it.
Q: Why does scrapping light you up?
A: I’ve always enjoyed creative hobbies and even tried scrapbooking a couple times in the past. It was after I got married in 2008 that I really felt compelled to tell my stories in a way that also provided a creative outlet. What keeps me going is the challenge of documenting of our memories in a way that helps you relive them again and again.
Q: What are 3-4 essential tools for scrapping and where can they be found?
A: There are so many ways to be a scrapbooker today that our community looks a lot different than it did 10 or 15 years ago. Thus the tools I consider essential are quite broad in the modern era of memory keeping:
1. Stories – Those who stick with scrapbooking find that they get more out of the experience by digging deeper than events. They take photos of everyday moments and scrapbook about feelings, relationships, and connections across time. Taking a story-first approach adds a deeper purpose that ultimately fuels motivation to create.
2. “Can Do” Attitude – When scrapbooking stops being fun and starts feeling like a chore, something needs to change. In today’s busy world it’s important to keep a positive attitude and know that you can make this hobby anything you want it to be. There’s always a way to simplify or shift gears when frustration pops up.
3. A Plan – The biggest reason people say they stop scrapbooking is due to lack of time. I’ve found that having a plan for your projects makes it much more possible to fit memory keeping into any schedule. A plan can be as simple as prioritized list of the scrapbook pages you want to create. It works to reduce overwhelm by helping you focus on one thing at a time.
In my membership program and classes at Simple Scrapper I teach students to rely on these tools to create a hobby that “fills you up and fits your lifestyle”.
Q: What’s a new technique you recently tried?
A: My scrapbooking is driven more by stories than by products or techniques, so I tend to focus on the basics. One thing I’ve been trying to do more though is use stamping as a creative entry point to the page, once I have a story in mind. I subscribe to a stamp club where I get a new set of photopolymer stamps each month and this helps me start using them right away.
Q: What’s your favorite way to keep everything organized?
A: Five years ago I started using Adobe Lightroom to both organize and edit my photos. Knowing where my photos are and what I have helps me scrapbook easily. I can browse through, print my photos, and be creating within minutes. What I’ve learned though is that the software isn’t nearly as important a having a simple system to keep all of your photos in one place. This May I’ll be sharing how to create this system in a free event called Photo Crush.
Q: Where can people find out more about you? (links to website, social media sites)
A: Anyything else you want to share about starting a business? One or two things you learned along the way. What’s on the horizon for Simple Scrapper? (I’ll cross prompt this on Business Juice.co)
I use a lot of the project planning techniques I teach to scrapbookers in my own business. In fact, I’ll take a full day at least once a quarter and an hour each week to work on business inside of Asana. When you break down a big vision into steps, it becomes much easier to achieve.
Because I believe that better photo management will help more scrapbookers enjoy their hobby, I am working hard on making Photo Crush an event that I can host twice a year to serve my existing community and introduce newcomers to my approaches.
Thank you so much Jennifer for sharing your business with us. I suppose it’s time for another scrapbooking party so we can implement your ideas. Who’s game?