I love photographing fellow entrepreneurs. They embody their craft (no matter what it is) and have a drive to share that passion with the world. Tiffany Whipps is just that. A creator, a designer, a metal-smith and a girl with a love of street fashion. Tiffany is originally from Oregon. She moved to the bay area and made her way from Santa Cruz to Oakland where she opened a small studio space in the art district near 23rd and Telegraph.
I met Tiffany for her consult near her studio and we walked around the art district avenues which inspire her daily. We discussed her vision for her session and I asked how she wanted to use the images. Would they be for her website, for print materials, for profile images, for Pinterest, Facebook, Twitter, Instagram … as all of these platforms means shooting a variety of compositions and orientations. As the photographer I need to be aware of this so I can be sure to shoot for the circle image format of G+, or the square format of Instagram or allow plenty of negative space for text overlays on a homepage.
As we wandered the arts district she pointed out corrugated walls, colorful paint and metals. Although she loves the buzz and grit of city life; she’s most at home in nature. So we thought about how to blend these two environments together and the answer: Jack London Square in Oakland. It’s got the urban vibe and textures, representing her new home, but nestle on the waterfront a nod to her fly fishing days.
For the session Tiffany brought her popular finger rings, a newly designed necklace and a few other pieces to work into the outfits. We strolled to several locations that I had pre-scouted and found a few more to stop at along the way. Tiffany kept telling me how camera shy she was and how she felt so funny being photographed.
Afterwards she had this to say, ” So much love to my girl @shuttershelly for a fun photo shoot! If you have a complete photo phobia (like me) or just need a little help getting into the groove in front of a camera, Shelly’s your girl! Check her out!”
Thank you Tiffany for trusting me to capture images that will help up level your brand and make you feel amazing.